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Student in Journalism & Media Studies

Bachelor of Arts in Journalism & Mass Communication (BAJMC) – Program

Overview

Media plays a vital role in today’s society by informing, influencing, and connecting people across platforms. With the rapid growth of digital media, news platforms, and content-driven industries, there is a growing need for young professionals who understand media fundamentals and practical communication skills. Jagannath University’s BAJMC (Bachelor of Arts in Journalism and Mass Communication) Online program is designed as a strong undergraduate foundation programme for students aspiring to build careers in media, communication, and creative industries.

The programme introduces students to the core areas of journalism and mass communication through a balanced mix of theory and practical exposure delivered in online mode. The curriculum covers essential media domains such as Print, Radio, Television, Photo Journalism, Digital Media, Advertising, Public Relations, Event Management, Video Production, Editing, and Content Creation. With a strong focus on learning by doing, the programme integrates virtual classroom teaching, practical assignments, lab-based activities, and industry exposure. The BAJMC programme aims to develop confident communicators with creative thinking abilities, ethical media understanding, and practical media skills. It also serves as a strong academic foundation for students who wish to pursue higher education such as MAJMC, MBA (Media Management), or other postgraduate programmes, while preparing them for entry-level roles in the media and communication sector.

Programs Details

Eligibility : 10+2 in any discipline
Duration : 3 Years Program (as per NEP 2020)
Syllabus : BAJMC Syllabus
Fee Structure : Fee Structure

Best Lab

Best Teachers

Cost Effective

Program Highlights

The Bachelors of Arts in Journalism & Mass Communication includes pedagogical components for enhanced learning in the field of mass communication :

  • Language courses (English)
  • General Education Components
  • Skill Components
  • Project
  • Internship
  • Soft Skills and Personality Development Programs
  • Media labs
  • Well-structured lectures with practical approach and latest technological tools.

Teaching Pedagogy

Classroom Teaching with various instructional :

  • Focus on communication skills, creativity and concepts.
  • Emphasis on operational knowledge of Camera, TV, Broadcasting and production equipment.
  • Focus on enhancing problem-solving, interviewing, and reporting skills, in addition to an analytical approach to issues and trends, research aptitude, and networking skills.
  • Academic and practical work in Advertising and Public Relations with special emphasis on exhibitions and events.
  • Operational knowledge of Social Media, Cyber Journalism and E-Journalism.
  • Visits to media related places for practical knowledge.

Programs

Career Opportunity

  • Print Media Journalist : Commercial Executive | Production in Charge | Content & Concept Writer | Marketing Executive in Newspapers & Magazines | Reporters | Editors and Commercial Executives
  • Broadcast Media: Radio Jockey | Technical Assistant | Programme Producer | News Reader | Script Writer | Content Writer | Editor | Reporters and Researchers.
  • Audio Visual Media : News Reader | Reporter | Anchor | Actor | Camera Operator | Cinematographer | Editor | Graphic Designer | Guest Coordinator | Production Assistant | Content Writer | Director.
  • Public Relations & Public Affairs Advertising : Opportunity to interact with internal & external Public, Crisis management, corporate publication, event management and networking in Corporate Houses | Hotels | Airlines | NGOs | Newspaper | Television | Educational Institutions | PR Consultancies | Political Parties Copy Writer | Visualizer | Media Planner | Account Executive | Content Writer | Researcher | Digital Marketing | Event Manager.